Sheldon Kennedy Child Advocacy Centre’s 5th Anniversary

In 2018 Vida Events supported SKCAC, in collaboration with its partner organizations, community, and government, is committed to a shared vision to transform the way child abuse is addressed by entire systems. 2018 marked 5 years of knocking down barriers, ground breaking practice, fearless innovation and new ways of working together.

Together we celebrated the success and accomplishments of the Centre, their future journey to offer integrated services and creating a community response to child abuse.

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For six years Vida Events supported The CCVO CONNECTIONS CONFERENCE. Together we empowered leaders from Alberta’s nonprofit, corporate, and public sectors to challenge each other to think differently about our approaches to leadership, reconciliation,
caring, collaboration, and more.

Yoga Made for Runners - Injury Prevention & Rehabilitation Workshop

November 23rd 2013 (Redwood Meadows, AB)
Held at the Redwood Meadows Community Centre Yoga Made For Runners is a dynamic yoga system created specifically to meet the needs of runners. The YMFR practice consists of focused breathing, upper and lower-body strengthening, core stabilizing exercises, and deep, slow, stretching. As well, information on running anatomy, the biomechanics of injury, and injury prevention are woven into the presentation. Taken together, these elements contribute to the building of a strong, resilient body able to withstand the rigors of any running program. For more information, visit Yoga Within the Heart

ON DECK World Series - Corporate Calgary

In partnership with NSA Canada Vida Events Inc. presented the 1st Annual On Deck World Series - A series if slo-pitch tournaments running July - September 2013 hosted at the Okotoks On Deck Recreation Park and open to corporate teams looking to network,  team build, support a charity of their choice, and play some ball. Teams and individuals can play in a sector specific tournament, book their own tournament, or challenge another team.


NSA Canada Sponsorship and Corporate Bookings - Vida Events & NSA Canada Partnership

NSA CANADA & OKOTOKS ON DECK SPONSORSHIP PACKAGE - Sponsorship opportunities and detailed information about the Okotoks On Deck Recreation Park The Okotoks On Deck Recreation Park is a privately run community based facility that has been in operation since 1996. It has been in use as a recreation facility that includes 7 ball diamonds, a full service clubhouse, concession, beach volleyball, batting cages, 150-site campground, children’s playground, and an outdoor paint ball arena.

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Batting Against Breast Cancer: Fund Development Officer (Canadian Breast Cancer Foundation)

December 2009 - February 2012 (Calgary, AB and Southern Alberta)
The Development Officer role was responsible for the day-to-day implementation of Region-managed events, furthering community/corporate partnerships and events, and all fund development related activities in Calgary and Southern Alberta.

CIBC Run for the Cure: Run Assistant (Canadian Breast Cancer Foundation)

May 2009 - November 2009 (Calgary, AB)
Fulfilled an integral role as the Calgary Run Assistant, one of only two paid staff who coordinates the CIBC Run for the Cure with an estimated attendance of 10,000 participants and an opportunity to raise over $1.5 million in Calgary alone. Working with Foundation staff, volunteers, and committee members executed many events from public promotions to in house celebrations such as the annual Survivors Parade at Bankers Hall. Provided administrative and logistical support to the Run Director and Coordinator to ensure the successful delivery of the 2009 Run.

Key Responsibilities:
    •    Supported Community Partnership event organizers related to the implementation of Third Party Fundraising events.  Developed and followed event plans and time-lines.
    •    Diversified revenue generation through proactive delivery of the Region’s turnkey programs
    •    Identified and coordinated volunteer requirements for Community Partnership events and Regional events in conjunction with Foundation Volunteer Manager.
    •    Provided appropriate recognition for Community Partnership event organizers. Attended and spoke at a variety of community and corporate events on behalf of the Foundation.
    •    Planed, coordinated and executed Calgary’s signature event Batting Against Breast Cancer.
    •    In 2010 with 14 teams registered raised over $105,000.
    •    In 2011 with 17 teams registered raised over $145,000.

Movie in the Park and Carnival 4 Kids
In support of the CBCF Run for the Cure annual stewardship event developed and executed a Movie in the Park &  Carnival 4 Kids. This event, although open to the public, was targeted to celebrate Run volunteers, sponsors and participants. With over 600 guests in attendance the event proved to be an excellent opportunity to recruit new Run.


Art Agent/Owner (Ajax Arts Agency)

June 2006 - August 2009 (Calgary, AB)
Owned and operated a full service art agency, the Ajax Arts Agency providing a wide range of services to visual artists/performers/musicians/organizations and acted as a local art dealer. Services included resources, representation, exposure, art sales, leasing and commissions. This business venture required an array of services including event management, media relations, contract writing, accounting, graphic/web design, public relations, marketing/promotions, distribution and consulting. Ajax Arts operated a gallery space at Art Central where local artists host exhibitions.

Calgary Devonian Gardens Art Installment: ART DEVO

February 2008 - July 2008
Six consecutive months of local Calgary artwork displayed for three two month exhibitions in the Devonian Gardens. Artists included Jaqueline Sveda, Patrick Grassick, and Paulina Constancia.


Read Alberta Magazine Month - RAMM Coordinator (Alberta Magazine Publishers Association)

August 2008 - November 2008 (Calgary, AB and Edmonton, AB)
Acted as a Coordinator for Read Alberta Magazines Month (RAMM), which takes place primarily in Calgary and Edmonton. As the RAMM Coordinator responsibilities included working with the Executive Director and RAMM Committee to organize and attend events such as the launch party, educational panel discussions, and readings; coordinating and setting up high-traffic display locations; writing/distributing engaging promotional information; managing media relations/communications with schools, magazine professionals/vendors; and preparing a final report.

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Calgary Cares: Co-Chair Silent Auction (Aids Calgary)

February 2008 - April 2008 (Calgary, AB)
Coordinated and facilitated an exclusive art auction and raised over $13,000 in fundraising efforts for Aids Calgary. Recruited and managed the intake of 74 original artwork items/donations/promotional materials for the Calgary Cares Gala at the EPCOR Centre for the Performing Arts. Facilitated the silent auction and volunteers during the Gala on March 29, 2008.


Contrast & The Corridor @ the Grand: Marketing & Communications Coordinator (La Caravan Dance Theatre)

April 2008 - July 2008 (Calgary, AB)
Acted as the sole marketing and communications consultant on the production of the June 12-14th, 2008 dance theatre performance at The Grand Theatre (Calgary). Duties and responsibilities included media relations, advertising, graphic design, promotions/marketing, ticket sales, sponsorship recruitment/management, consulting, communication management and volunteer coordination. This event was highly anticipated, attended and very well received with several corporate, social, and media performance requests following the production.

Go to Girl: Artistic Director & Owner

July 2004 - February 2007
Operated and developed the Go To Girl company independently. Projects included; creative event planning, holiday decorating, shopping, pet sitting, house sitting, gardening, computer assistance, delivery, marketing, web design, and promotions. In 2006 G2G signed several visual artists to a project called the Ajax Arts Agency.


The Calgary Journal: Advertising Manager & Distribution (Mount Royal College)

July 2005 - July 2007 (Calgary, AB)
Hired in the summer of 2005 to develop and execute the distribution of 5,000 newspapers every two weeks in Southwest Calgary produced by the Journalism Program. The distribution was developed and executed independent from the college, and grew to 10,000 copies by the summer of 2007. Advertising sales, invoicing and ad design were also a major responsibility of this position. Total ad sales for the 2005/2006 term totalled over $14,000. Marketing and promotion of the newspaper.