Team Vida


Team Vida

Alberta attracts the world’s best philanthropic risk takers, rainmakers and soul shakers. We are so excited to collaborate with this community of change agents!

With a mission to be a catalyst for positive social and environmental change, Vida Events is a collaborative partner within the non-profit, corporate and public sectors Vida’s proactive project management and community of trusted vendors make us strategic, agile and efficient; saving our clients time and resources so they can focus on their supporters and vision. Willow’s razor sharp focus on details combined with her genuine passion for cause driven events have earned her the trust of Calgary’s non profit community. A passionate communicator and collaborative community connector, Willow thrives in the fast-paced world of event design. Vida Events is your full-service event management agency and robust one-stop-shop for Calgary’s cause driven events; creating extraordinary events and experiences that raise awareness and achieve fundraising success.

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Willow Carriere - Founder and Lead Event Manager

"We strive to inspire those connected by a common cause to take action as a collective and create greater awareness and effect. Our genuine and passionate approach is what sets us apart and ensures long term success, partnership development and extrodinary events"

Willow Carriere founded Vida Events with extensive experience in the non-profit sector, fund development and event planning, Willow brings a passion for connecting people and causes. Her ten plus years of event management experience will ensure your vision will come to life and her focus is to bring the best to your supporters, donors and volunteers ensuring that the connections to your supporting community are strengthened through your events. Willow will ensure your vision will come to life and your event attendees experience will be amplified!


Allie Relkoff  - Event Manager and Communications Advisor

Allie Relkoff is known as an “organized guru” and “spreadsheet queen”, but you can expect far more than a keen eye for detail from this versatile coordinator. With a background in communications and nearly five years of experience supporting contract and people management, Allie easily shifts from analyzing the nitty gritty to facilitating partnerships or big ideas. A former marketing/events coordinator at a BC non-profit, she is most inspired when creating authentic and engaging opportunities for organizations, sponsors, and volunteers to connect and empower their communities.


Heather McCormick - Event Manager

Heather McCormick is an events professional with over fifteen years' experience managing and producing events for both non-profit and corporate organizations. She has produced events and conferences in the tourism, technology commercialization, post-secondary, utility, arts, wedding and charitable sectors ranging from intimate events for VIP guests to large festivals for over 8,000 attendees. With an academic background in communications, community investment and event management, Heather brings a solid understanding of how to assist organizations to represent themselves in a professional, dynamic way. In addition to event management, Heather is also the owner of Rūs Vintage furniture rentals – a curated collection of unique furniture and accessories for photo-shoots, events and weddings. Through Rūs Vintage, Heather has used her collection as a jumping off point to style unique and memorable events, photo-shoots, and wedding receptions.


Amy Inkster - Marketing and Design
(Currently away raising a new little changemaker!) 

"In all of my roles I've had the privilege of working with clients to get the results they envision. For me it comes down to keen listening, setting clear expectations and thinking of creative ways to go above and beyond."

Amy Inkster is building a career that blends design, community and events. She is a nimble Jill-of-all trades writer, designer and logistics ninja. Whether it's creating promotional materials, building sponsor recognition plans or interacting with stakeholders, she always brings enthusiasm and dedication to the task. She emphatically believes that work should be fun and that customer service is a lost art. Vida Events has empowered her to “run with it”. Supporting marketing initiatives and connecting the cause with the audience drives Amy to jump start innovative sponsor relationships. Amy’s aptitude for graphic design, brand management and diverse background in sponsorship development contribute to Vida’s change-making mandate.